...back on January 30th of 2002, when Bijan Robinson was born in a hospital by a doctor. Two things occurred to Bijan instantly upon being born. One, that the world is bright and lights can hurt your eyes when you’ve never seen them before. And two, that his purpose in this world would be to score touchdowns. And score touchdowns Bijan did.

Throughout his formative years, Bijan scored touchdowns everywhere, mostly on the football field via football. By 2022, Bijan had scored touchdowns in every way, shape, and form. Running and receiving. Stiff arming and juking. Even occasionally passing. The only place he hadn’t scored a touchdown was his taste buds.

So Bijan did what everyone expected Bijan to do: Create his own gourmet dijon mustard and call it Bijan Mustardson. With the help of top-quality chefs, Bijan made a mustard that was so good, it tasted like a touchdown. It was then he knew, pending production timelines, mouth touchdowns for everyone would be a mustard-purchase away.

In August of 2022, right before football season, purely by happenstance, Bijan Mustardson hit shelves. And the rest is history. But also the future. Mostly the future.